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TrueTalks by Trueplay

A louder sub-brand for Trueplay’s interview series: logo, social, web hub, and full YouTube packaging in one energy system.

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Role

Lead designer, in-house at Trueplay

Year

2025

Scope

Sub-brand, social templates, YouTube packaging, teaser editing, landing page

Outcome

7 episodes and 13 guests in one visual system; teasers reached up to 1750 LinkedIn views

Sub-brand

Close to Trueplay, but has its own voice

Trueplay’s corporate look is calm and teal-led – right for a B2B product, too quiet for a podcast that has to stop the scroll. I didn’t invent new colours: I flipped the hierarchy of the existing palette. Lime and coral lead, teal stays as a supporting accent, and everything sits on a dark grid. Same DNA, louder voice.

Visual language

Unfiltered, as a visual language

The show promises honest, unpolished talk, so the kit looks cut and pasted: guests cut out with a lime outline, a black-and-white mic, spiky bursts, white name tags with an offset shadow. Any element drops onto any format without a new layout.

Video

Episode teasers

Each episode gets a 35–50 second teaser that I edit in After Effects. Karaoke subtitles carry the rhythm: the key word of every line lights up lime. On top go stickers, doodles and cutaways, part stock footage, part generated in Seedance and Kling, so a plain video call turns into something people watch to the end. Every teaser ends on the episode cover, so the video and the thumbnail read as one piece.

CH 01

1748

LinkedIn views on the most-watched teaser

77%

of impressions turned into views

35–46 s

per teaser, edited in After Effects

Web hub

From content to product

The landing page is not an archive. Episode cards lead into each conversation, and the page ends on a CTA back to Trueplay’s product. Designed in Figma, built by me in Webflow.

Post

LinkedIn and Instagram announce the guests

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Episode

Full talk on YouTube, teaser in the feed

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Hub

Every episode on one page at trueplay.io

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