Trueplay Brand Guidelines
A full identity system for a B2B iGaming SaaS, built on one idea – a brand that cooks up loyalty. Concept, logo, type, color, voice, illustration, and digital in one book.
Type
Brand
Year
2025
Role
Lead brand designer
Scope
Concept, logo, color, typography, tone of voice, illustration, merch, digital
Outcome
Full rebrand rolled out in 6 months; 10-chapter guide adopted across product, marketing & sales
